Entrepreneurship for Design and Creative Business

Course Outline

Module 1: The Current Landscape in HK Creative Industries

Opportunities and challenges faced by Hong Kong designers and creative professionals Amid changes in the global social, economic, technological, and ecological landscape, threats and opportunities prevail for existing and budding entrepreneurs. In this module, a framework for opportunity recognition and guest presentation on what possibilities are there for HK designers to seize will be discussed

Module 2: Creating and selling a hot design approach

Communicate your design philosophy and process to the customers through consistent selling and customer services. Every customer engagement involves identifying and solving a problem that the customer is willing to pay for and the designer is capable of delivering. In this process, the designer should demonstrate one’s unique approach in meeting the requirement and at the same time differentiate one’s offering from that of others. The unique approach becomes the “signature” of the designer. How well this impression is being communicated and remembered (using the design firm IDEO as an example) will be addressed in this module.

Module 3: Trust is the Name in the Marketing Game (Customer Relationship Management)

Attract and retain the RIGHT customers for your business. The best that can happen to a customer relationship is “win-win”. Obviously, the opposite to that – “loose-loose” is the worst. Besides the best and the worst, the possibilities of “winloose” and “loose-win” in the relationship prevail too. In this module, the characteristics of engagement leading to the various outcomes in the relationship and ways to improve the odds of favorable conditions (using the “stakeholder relationship matrix”) will be discussed.

Module 4: Business Model Design

Design a business to captivate your customers. Serving the customers is like putting on a stage performance. What the customers care most is the show on stage (“the customer experience”), not the preparation and production works the designer do at the backstage. They want results. The “behind the scene” process is the designer’s business. In this module, the basic components that make up a business model and how they can be used to develop the venture to serve the “customer experience” will be discussed.

Module 5: Right-sizing and Right-structuring

Build your multidisciplinary project team with core staff and partners and grow it organically. It is true that many designers have found themselves in more and more situations that demand them to be knowledgeable in areas outside their expertise. Knowing what new expertise to develop and leverage and knowing where to find the people who possess them is becoming a significant part of one’s job. However, the key question of what should be kept in-house as core competence and what should be outsourced as supporting services remains unclear. In this module, the focus is on how to manage the supplier relationship with clear division of labor and “win-win” in mind.

Module 6: Looking Behind the Numbers

Use financial statements, ratios and budgets to manage the health and growth of the company. Managing by the numbers versus managing by guts is the main topic in this module. Without previous training in accounting and finance, many designers find it difficult to manage the business with financial techniques. And this is where the danger lies. In balancing creative expression with market demand, cost measures and time management procedures are important indicators. Budgets, financial statements, and ratios are important tools to use to ensure the balancing act is properly maintained.

Module 7: Building a Robust Business Infrastructure

Build a smart project management system to boost team productivity and obtain useful data for business diagnostics. The best way to tell whether the business model works is through the numbers captured by business systems. In this module, the focus is on the construction of project management system, which allows the design team to plan and control the progress of various projects in the best interests of different stakeholders.

Jazz: Kristiina Tuomi

Konser Jazz Kristiina Tuomi

trio yang penuh facet dari Berlin. Dipimpin oleh seorang penyanyi asal Jerman-Finlandia Kristiina Tuomi dan diperkuat oleh Carsten Daerr pada piano dan Carlos Bica pada kontrabas. Bica juga membuat komposisi untuk trio ini.

12 Feb, 19:30: GoetheHaus, Jakarta; Workshop: 15-19 Feb.2010, GoetheHaus Jakarta

+62 21 23550208

Nasional Demokrat

Lahir Ormas Baru 1 Februari Nasional Demokrat, banyak tokoh besar nasional yang hadir. Menandakan berbagai kalangan elite negeri mendukung lahirnya ormas baru.

Pertanyaanya adalah, Sejauh mana Surya Paloh + Sultan bersama teman2nya akan mendukung menampilkan Tokoh Muda dibawah 50 Tahun, untuk menjadi pemimpin tertinggi negeri ini pada Pemilu tahun 2014?

Rasio Bailout di Dunia

Perbandingan Rasio Bailout akibat krisis ekonomi di berbagai negara

Apakah ini Pavilion Indonesia di Shanghai 2010?,

Pavilion INDONESIA di Shanghai 2010

Apakah gambar ini benar Pavilion Indonesia di Shanghai 2010?,

kalau benar menyedihkan!, Seluruh negara menampilkan karya Arsitektur terbaikanya dalam pesta Dunia setiap 5 Tahun. Apakah terbatasnya kemampuan arsitek? Atau ketidak mampuan yang memilih Arsitek nya?

Pendidikan Kreatif Berdasarkan Kelompok Umur

Untuk memperkuat SDM/ Manusia Indonesia Beradab dan Kreatif, harus di lengkapi rencana jangka panjang bidang Pendidikan . Pendidikan di rumah, dan Pendidikan sekolah.

the Design Alliance 2009

Annual General Meeting 2009 Kuala Lumpur

Pola Belanja di suatu Area/ Wilayah

Usaha Lokal dan Biaya Pengeluran dalam suatu area Wilayah

Manifesto Kreatif, Inovasi dan Desain

draft 1.0

1. Memupuk kreativitas dalam proses belajar seumur hidup di mana teori dan praktek berjalan seiring.

2. Menjadikan sekolah dan universitas tempat-tempat di mana siswa dan guru terlibat dalam pemikiran, melaksanakan proses kreatif dan belajar.

3. Mengubah tempat kerja menjadi suasana pembelajaran.

4. Mempromosikan secara terpadu, sikap mandiri dan keberagaman budaya yang dapat menopang dialog antar etnik.

5. Mempromosikan penelitian ilmiah untuk memahami gejala global, meningkatkan kehidupan masyarakat dan mendorong inovasi.

6. Mempromosikan proses desain, berpikir dan kreatif, memahami kebutuhan manusia, emosi, aspirasi dan kemampuan dari pengguna.

7. Dukungan bisnis terhadap inovasi yang memberikan kontribusi untuk kesejahteraan dan keberlanjutan.

2016 tidak ada jabatan eksekutif dalam bidang kreatif-periklanan

.

Menurut majalah Fast Company, tahun 2016 tidak adalagi jabatan eksekutif dalam bidang kreatif-periklanan. Saya mendengar ada 50 sekolah DKV tingkat perguruan tinggi dengan jumlah mahasiswa 12.500 orang. Sudah saatnya DKV me-reposisi kurikulum.

Ikuti

Kirimkan setiap pos baru ke Kotak Masuk Anda.